The Perodua Eco-Challenge 2010 happened at the Melaka International Motorsports Circuit over the weekend, and we were there to witness 12 institutions of higher learning “racing” to squeeze out the the most kilometres from one-litre of Petronas Primax 95 fuel.

This edition is the second year where Perodua is running the Eco-Challenge as part of its corporate responsibility program. Malaysia biggest car maker by volume wants to make P2EC an annual event, and is seeking to rope in the Ministry of Higher Education and other corporations such as Petronas as co-organisers of this innovation nurturing competition. So far, Perodua has spent RM2.2 million on P2EC (over 2 years), which we think is money well spent and good value for the carmaker, considering the publicity generated.

Back in February, Perodua donated one unit of the Viva plus RM10,000 seed money to each of the engineering departments of the participating institutions, which included Politeknik Sultan Azlan Shah (PSAS), Universiti Kuala Lumpur-Malaysia France Institute (UniKL-MFI), Universiti Teknologi Mara (UiTM), Universiti Tenaga Nasional (UNITEN), Universiti Sains Malaysia (USM) and Politeknik Ungku Omar (PUO). The other institutions are Universiti Malaysia Sarawak (Unimas), Universiti Teknologi Malaysia (UTM), Universiti Teknologi Petronas (UTP), Universiti Malaysia Pahang, Universiti Industri Selangor (Unisel) and Universiti Tun Hussein Onn Malaysia.